In the last few months, I’ve seen and achieved personal success on this blog. My page views and unique visitors have increased, my social media platforms have increased, and I’ve had a couple of amazing opportunities thrown my way, including my first international blogging trip to Malaysia.
However, in the midst of it all, I never felt more lost, confused and burnt out. In essence- I lost my blogging voice.
When I first started this blog, there wasn’t a particular theme and it was a combination of everything. I posted random posts about my days, events I’ve attended, days of my eats, restaurant reviews and the odd recipe. I discussed taboo topics, I dissected the behind the scenes antics of the blog world and I featured my sister now and then.
Recently, I’d made more of an effort in recipe development and experimentation and sharing these with you all. While I thoroughly enjoy that, I feel like slowly my blog was turning into a primarily food blog- Something I never had the intention for. While recipes play a big part of my blog, I find that I enjoy writing about other things too.
I was thinking what could have contributed to this transition and I think it comes down to over reading and trying to stick to the norm- Which there is nothing wrong with but for me personally, it wasn’t boding well with me. There are a myriad of blogs out there offering advice on how to achieve success with your blog and while I may have stuck to them recently, come 2015- I’m going against it.
“When you write recipe posts, only talk about the recipe”- No. Unless there is an actual backstory about the recipe (which often there is), I will not utilise 450+ words on telling you how fluffy the pancakes are. The pancakes are damn fluffy. That is all.
“Don’t discuss taboo topics. You’ll lose readers.”- No. I pride myself on discussing topics without posing judgement and accepting all opinions. Besides, from feedback I get in the comments and in emails, it’s often others appreciating a blogger discuss them when others side by it.
“Don’t post photos of yourself or your friends. Readers don’t read your blog for that”- No. I don’t often post said photos anyway but come 2015, I’ll be sharing more lifestyle posts and reviews and if possible, sharing those photos too. Besides, I apparently look like a fat Bruno Mars. You can just pretend I’m the real deal.
“Don’t post specific diet recipes. Stick to one kind”. No. Based on feedback and emails, I’ve had vegan readers try out recipes, paleo readers try out recipes and even those who don’t follow a specific diet try out ones which cater for those. I’ve never labeled my recipes to a genre before nor will I do it moving forward.
“Stick to a strict schedule and don’t deter from it”. No. Days off from blogging and social media are good for my sanity, my life and and my eyes (my vision has increased by .5 in the last year. Time for new glasses!).
The biggest one?
“Stick to one theme for your blog and don’t deter from it otherwise you won’t be successful”.
For the last few months, it may have seemed that I’ve transitioned into more of a food blogger theme. I admit, I have gotten carried away with recipe experimenting and development. However, there is more to this blog than just that. While sharing recipes will still be a big part of 2015, it won’t be the main feature of this blog.
What you will see in 2015- More travel recaps, more taboo/mansassy posts (totally invented that word, deal with it) and more lifestyle posts.
I want to grow my blog like the next person.
But I’m not sacrificing my blogging voice to achieve it. out loud.
She doesn’t. Trust me.
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